You Don’t Need an AI Strategy. You Need a Business Strategy That Uses AI
- Samuel
- Sep 10, 2024
- 1 min read
AI shouldn’t sit in a silo. Yet too many firms chase 'AI strategies' as if the technology were a standalone goal. The result? Well-funded projects that deliver little more than internal theatre. AI becomes a cost centre instead of a growth lever.
The truth is blunt: AI that isn’t connected to commercial outcomes doesn’t get used. And when it does, it’s rarely in the way leaders imagined. This isn’t a tooling problem—it’s a strategic disconnect. AI can reshape what’s possible, but only if it’s embedded in how the business competes, serves, and scales.
The pivot is simple but powerful.
Don’t ask, “What’s our AI roadmap?”
Instead, ask, “Where are we losing time, money, or talent ?"
Then, MadeWithData will help you answer; "Can AI help us compete better there?” When AI becomes a lens on core performance, the conversation shifts from tech ambition to business execution.
The organisations that will win aren’t the ones with the most advanced models. They’re the ones with the clearest use cases, the most aligned teams, and the sharpest feedback loops. AI becomes invisible—not a project, but a layer inside every strategic decision.
You don’t need to bolt AI onto the side of your business. You need to reframe the business so AI is a natural part of how you win.
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