We're MadeWithData
Our Story
We architect knowledge markets.
Firms track cash, labour, plant, and utilities - but never stop to treat knowledge with the same rigour. But the knowledge production process you operate - how knowledge is created, enriched, and exchanged - directly drives your revenue, profit, and growth potential.
That's the gap we solve. We bring clarity to knowledge commercialisation. Boards and their leadership teams learn to treat knowledge as capital: measurable, tradable, and accountable.
Global Knowledge is Our North Star.
Knowledge markets are failing because value is defined at point of extraction, not by the extensibility of your knowledge. We exist to change that.
We're on mission to open up the world's knowledge trading economy, one ecosystem at a time.
We didn’t stumble into this. We built it. To solve the problem properly, one of our co-founders stepped from industry into a joint PhD in Economics and Computer Science. He wanted models that answered the two deceptively simple questions: what drives the value of data and knowledge, and how do you commercialise it? His answer created the field of datanomics - the science of why data holds value. Datanomics now underpins everything we do.
But we don’t just theorise about knowledge - we commercialise it. Our signature is the fusion of datanomics and innovation. We apply datanomics to reframe knowledge as an asset class, build alignment to business strategy, and develop the systems that let it compound. We build Knowledge-Centric Operations (KCOs) to give boards something they’ve never had before: the ability to understand, govern and leverage knowledge with the same accountability as financial capital.
Impact + Proof Points.
You’ll see impact immediately. We start by reshaping board conversations and investor-logic by making knowledge an ingredient to a platform business model that your people operate. We've used this approach to re-engineer business models before funding rounds, redesign MBA programs, stabilise national data platforms, diversify international education systems, and snap knowledge teams out of gridlock. Always, we take what others can’t quite name, and turn it into durable commercial advantage.
We partner with leadership teams to commercialise their knowledge products, markets, and people.
If that's you, let's talk.