GenAI Requires Enterprise-Level Thinking (even if you're not enterprise - yet)
- Samuel
- Jul 2, 2024
- 2 min read
Updated: Jul 28
When Generative AI first appeared in your workflow, it likely felt experimental - a clever tool here, a chatbot there. Maybe your team ran a pilot. Maybe it fizzled out. Maybe it’s still stuck in “test mode.”
But that window is closing fast.
McKinsey notes “More than 65% of organisations now use GenAI across multiple functions”, and the early majority is already moving past tool trials and into systemic deployment.
This shift is important because scale isn’t just about bigger - it’s about thinking different. GenAI creates the most value when it moves beyond isolated use cases and starts stitching itself into how a company operates. That's when marketing, customer service, and R&D are all leveraging GenAI together. From an organisational point of view, the gains compound. The ROI of GenAI emerges not at the tool level, but at the system level. It’s not just about making one task faster; it’s about making the whole business more fluid, responsive, and strategically aligned.
If your organisation is still evaluating tools while competitors are rebuilding workflows, you’re not behind on tech - you’re behind on operations. In our experience, pilots that go nowhere don’t just waste time; they build organisational fatigue and doubt.
The key now is to map the functions where GenAI can make the biggest impact, shift your focus from picking tools to integrating them into real processes, and define shared metrics that span across teams. Matthew, one of our directors, said recently, "Enterprise-level thinking isn’t just for enterprise Executives - it’s the new minimum for getting GenAI to work.”
To stay relevant, GenAI must move from pilot to core. Our Knowledge-Centric Operating Model was built to assist organisations make that jump, because the companies that figure that out early won’t just be more efficient - they’ll be harder to catch.
We can help you make that change - from Experiments to Operational Systems.
Book a call with us if you want to start shifting AI from pilot to core.
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