Getting to Real Use — What Adoption Looks Like Behind the Buzz
- Samuel
- Sep 27, 2024
- 1 min read
Most AI rollouts declare success too early. A model is deployed. A dashboard is live. A few workflows are touched.
Internally, it gets labelled “adopted.” But real use is deeper. It shows up in how decisions are made, not how tools are demoed.
Adoption is not a login metric. It’s a behavioural shift.
The real indicator isn’t whether someone accessed the system — it’s whether they acted differently because of it.
Most firms don’t track that. Which is why so many “adopted” systems gather dust.
Real use happens when AI becomes embedded in the way work gets done: when insights arrive before the question is asked; when risk is surfaced without prompting; when the AI is seen as part of the team, not an external advisor.
Behind the buzz, adoption requires friction removal. That means surfacing insight where it’s needed, in the tools people already use, tied to outcomes they’re already measured by. Until AI is that integrated, it’s still optional — and optional tools don’t transform businesses.
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